Organized and curated by members of the Hieronymus team, 30 Reasons was a 30-day email poster campaign for the election of Barack Obama,

Curators Chris and Julia Thomas asked 30 designers to submit work to the campaign, which took place from October 2 to November 2, 2008. The project was designed as a viral showcase of simple, poignant, easily-emailed posters for viewers to show support during the election, or email to undecided friends and family leading up to election day. In 30 days, the website had over 100,000 visitors, and emailed posters to hundreds of thousands more.

The project was featured on numerous blogs and publications, including The New York Times and The Chicago Tribune

Poster submissions by Brett Yasko, Chaz Maviyane-Davies, Luba Lukova and Woody Pirtle

Each day, one of 30 posters was emailed to thousands of citizens, with quick and easy links to forward on to undecided voters

Poster submissions by Frank Chimero, Larkin Werner, Elizabeth Amorose, Matt Dorfman, Seymour Chwast, Adam Snetman and Julia Thomas

Downloadable PDFs of each poster were available through emails or online

Poster submissions by Brett Traylor, Jesse Arneson, John Klotnia, Milton Glaser, Andrew Lewis, Andrew Degraff, Heads of State, and Scott Stowell