At least one person at Hieronymus remembers playing the original Toejam & Earl back in the early 1990s—and that one person was extra excited to work on this promo for the newest addition to the franchise, Toejam & Earl: Back in the Groove.
Brought on board by our friends at The Foreign Correspondents' Club, Hieronymus was asked to lead the production of this latest spot. Working with and managing teams from Pennsylvania to Australia, we produced this short 0:30 promo which led a bottle of Mountain Dew through surrealist landscapes before landing in NYC.
There's no other way to say it: the whole thing is bizarre... which is exactly what Adult Swim wanted.
It's always a pleasure to work with a client that expects the strange and unexpected. It's our hope that our work lived up to that expectation.
Client: FCC, Adult Swim, Mountain Dew
Produced by: The Foreign Correspondents' Club
Directed by: Hieronymus
Illustration: James Price
Lead Animation: Hieronymus
Character Animation: Moreframes
Copywriting: Adult Swim