Based on the campaign concept Socks Education, we reused, remixed, and replaced vintage PSA footage into three commercials. The final spots looped in Duluth Trading Company stores around the country, as well as online.
The Hieronymus team had an especially fun time designing period-appropriate titles to pair with the original video footage—from the "Terrifying Talk with Father," to the kitchy 60s sex-ed videos, to the dated "straight-shooter" videos of the 1940s.
Client: FCC, Duluth Trading Co.
Produced by: The Foreign Correspondents' Club
Directed by: Hieronymus
Design & Animation: Hieronymus
Copywriting: Duluth Trading Company
Music: Eastward Music
Audio Mixing: Haggar Audio