How do you show what it means to be Better Than Average?

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Liquidnet, Better Than Average

Liquidnet is a world leader in big block trading. But how do you visualize just how different Liquidnet is from the other so-called big block leaders out there? Our Better Than Average campaign started with highlighting the difference in size—and took off from there. The final result was two 15-second commercials which were adapted into branded graphics and a microsite by the great people at Sullivan.

After a few thousand particles, sound design, and great copywriting supplied by Liquidnet, the campaign aired on television, Captivate screens in New York City, and online at liquidnet.com.

Our designs were turned into a microsite by the design and development team at Sullivan

A stormy follow-up to the first spot

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This second version was produced exclusively for Captivate screens in New York City