Liquidnet is a world leader in big block trading. But how do you visualize just how different Liquidnet is from the other so-called big block leaders out there? Our Better Than Average campaign started with highlighting the difference in size—and took off from there. The final result was two 15-second commercials which were adapted into branded graphics and a microsite by the great people at Sullivan.
After a few thousand particles, sound design, and great copywriting supplied by Liquidnet, the campaign aired on television, Captivate screens in New York City, and online at liquidnet.com.
A stormy follow-up to the first spot