Redesigning the website that redesigned the social sector’s information infrastructure

Markets For Good Website

Markets for Good is an effort by the Bill & Melinda Gates Foundation and the progressive financial firm Liquidnet to improve the system for generating, sharing, and acting upon data and information in the social sector. After creating the brand video introducing the initiative, Hieronymus redesigned marketsforgood.org.

We began with a comprehensive breakdown of the site’s content, and explored how to drive more traffic to the most-visited portions of the site. Now the majority of the site’s content—revelatory blog posts and news articles—have a home front-and-center on the homepage. Built on a Twitter Bootstrap framework, the design easily transitions into mobile. The back-end (originally built on WordPress) was kept to minimize issues with content migration.

UX and UI issues were worked out in wireframe, far before the final design phase

Early content design sketches ensured a seamless transition to real content