Born out of a collaboration between The Bill & Melinda Gates Foundation and the progressive financial firm Liquidnet, Markets for Good imagines a social sector powered by information. They’re helping organizations share and act upon data; and at the end of the day that means more effective programming, and capital going to the organizations having the biggest impact.
Hieronymus was brought on to tell the story of Markets for Good. On day one, we whittled down a 15-page epic into a 2-minute explanation. After a research phase helped us to develop a more complex understanding of the information infrastructure, our team designed and illustrated the complexities of the process. All that was set to music and packaged in a fun, easily-digested animation that kicked off the effort.
The complexity of the content required a robust content wireframing phase. Diagrams of varying complexity were created, revised, scrapped, and redone until the story was streamlined and easy-to-follow.