Fall in love with film.
A new name and identity for a big-time,
small-town film nonprofit

The system is highly adaptable, allowing for a wide range of design exploration

Subbrands are used for both year-round programming as well as to create a voice for campaigns

still cover image for the Vimeo embed

Montclair Film

Montclair Film, in Montclair, NJ, is a non-profit organization connecting international filmmakers with audiences through the power of visual storytelling. The team at Hieronymus was thrilled to engage in renaming and rebranding the organization to come up with a new identity that supports Montclair Film’s diverse year-round programming while staying true to their original purpose—having some fun with film.

Born as a 10-day film festival, The Montclair Film Festival quickly expanded, moving into a permanent home on Montclair’s main street and developing year-round workshops, lecture series, screenings and a party or two. The next logical step was to create branding that matched the scope of their success and ambition.

Starting with a brand audit and naming, the challenge was to develop a naming system that preserved the brand equity of The Montclair Film Festival to date, while representing the diverse programming to come. The name Montclair Film is a nice large umbrella, providing a seamless rollout of sub-brands—some workhorses, and some of the cheekier variety (Montclair Film + Chill).

Working hand in hand with the Montclair Film team, Hieronymus devised a flexible identity system that reflects their core mission; bringing together many different people—audiences, filmmakers, students and artists—with the goal of educating and entertaining at the same time. The new identity allows for unique yearly festival applications with some rules in place to keep it all cohesive.

The final rollout was huge and included website design, motion graphics, interior and exterior signage and merchandise; as well as a festival campaign design with coordinating digital and printed marketing materials.

Inclusive? Check. Bold, cheeky and irreverent? Definitely.

Lettering and banner designs by Hieronymus. Interior designs by Rachael Grochowski
As part of the redesign, Hieronymus engaged in a full-scale website overhaul. The final site included a fully-adaptive front-end, Salesforce integration, and custom CMS. Full case-study coming soon

Every spring the switch is flipped and The Montclair Film Festival takes the city by storm. This year, a lively and colorful Festival campaign kicked off the new identity

Using the brand guidelines, Montclair Film's internal designers were able to adapt designs for a multitude of uses

Film Festival swag has a certain amount of swagger, in keeping with the tone of voice developed in the identity