One's innovation capacity is more than just deciding to make positive social change. It takes an intimate knowledge of how we can tap into and connect the resources of businesses, communities, science, technology, people and capital. Far too much to discuss in 90 seconds. Right? Hieronymus partnered with Hattaway Communications to produce this overview of The Rockefeller Foundation's approach to making positive change by harnessing our collective innovation capacity. Used as an overview of the foundation's goals and practices, we turned a complex model into something a little easier to digest.
Challenges just like this one are among our favorites—we love distilling complex concepts visually, allowing the abstract to take shape and educate viewers just a bit more than before. It requires problem solving, avoidance of cliché visual conceits, many, many rounds of ideation and a lot of head scratching.
In this case, Hieronymus was brought into the process nice and early. We were delighted to run with an illustration style developed by Hattaway. As always, it was fun to oversee the VO recording and audio mix, and work with the incredibly-skilled Keith Kenniff on sound.
Client: The Rockefeller Foundation, Hattaway Communications
Produced by: Hattaway Communications
Copywriting: Hattaway Communications
Directed by: Hieronymus
Design, Animation: Hieronymus
Music: Keith Kenniff